Team & Values

Led by entrepreneurs for entrepreneurs.

" 'Measure twice, cut once!' A good plan is always easier to execute "

Adi Mimran​

Managing Partner

Over 20 years of experience as CEO and serving in board positions in various industries.

Amongst the pioneers of the Internet scene in Israel  (Founding team member and VP at Hotbar.com)

Represented international corporations in Israel. Formerly, Managing Director of Red Bull Israel and GM of Kaplan’s two local subsidiaries.

Investor and board member in multiple companies. Broad experience in M&A and PMI, fundraising, IPO and SPAC combination. 

Adi holds undergraduate degrees in Law and in Economics from Tel Aviv University and an Executive MBA from Kellogg School of Management at Northwestern University.

" Our 'can do' attitude overcomes difficulties and genertaes results "

Shlomit Penn

Managing Partner

Seasoned executive with over 20 years of experience in leading business development, sales, strategic partnerships, marketing, and cross-functional teams.

Facilitated multi-million-dollar deals and strategic partnerships with Fortune 100 & 500 companies.

Creates consensus amongst board members, executives and stakeholders towards successful
delivery of complex and challenging processes.

Board Member and Advisor in public companies, including Lapidot Capital (Symbol: LAPD), Gibui Holdings (Symbol: GIBUI),  Willifood International (Symbol: WLFD).

Shlomit holds a BA in Economics & Political Science from Tel Aviv University and an MBA From Bradford University. 

Our Values

Transparency &
Professionalism

Integrity
Your interests come first

Passion
For technology & finance

Innovation
In problem-solving

Responsibility
For outcomes

Can Do Attitude
We stand for 

“Measure twice, cut once”
We stand for 

Eli Tuson

Financial Advisor

Over 20 years of experience in CFO positions in the software industry, leading companies from seed stage to exit.

As Managing Director of Finance EMEA at Amdocs (Nasdaq: DOX), oversaw over 30 mergers and acquisitions amounting to billions of dollars; responsibilities included financial due diligence, valuations, tax planning and post-merger integrations.

Avi Blau

Cleantech Advisor

Senior sustainability consultant for the Israeli Ministry of Finance, Ministry of Environment, local authorities and large corporations. Israel’s leading expert on circular economy, head of the Afeka Institute of Circular Engineering and Economy.

Represents FAMAE fund (www.famae.earth) in its clean-tech scouting activities in Israel.

Eli Katz

AI Advisor

Research leader and algorithm designer in the areas of A.I., NLP and Algo trading. Co-founder of Cerebro Capital, an algo-trading company, and serves on the board of the Israeli Friends of the Weizmann Institute of Science. 

Previously, headed AI at Wizer, served as Director of algorithms in VO (France Telecom/ Orange) and spearheaded the speech and NLP research at Verint. Consulted NSA, IBM, Disney, McMillan, Phonetic Systems and many more.

Led by alumni from